In our ‘consumption’ society we often buy many clothes that we throw away at each season. Fashion became a disposable item – it became much cheaper to buy and doesn’t last long any more. Sustainable solutions are good initiatives to not only fashionable but also environment friendly clothing.
‘Fast Fashion’ chain Hennes & Mauritz will offer permanent sustainable solutions worldwide and will collect used garments in February 2013. Customers can bring in their worn clothes to H&M stores in 48 countries – even clothes from other brands are collected and in exchange for a full bag of worn clothes they receive a discount of 15 percent.
“Regarding sustainability we are very much concerned with social and ecological issues. We do our best for the environment and, therefore, offer our clients a handy solution: they can leave behind their torn and worn clothes at H&M,” says CEO Karl-Johan Persson in the press release. According to H&M 95 percent of all that discarded clothing can be recycled and re-used.
Great initiative! I’m in. You too?
Carina van der Kloet is founder and personal stylist. She has twenty years experience. She has given numerous master classes and personal styling advice to thousands of people including management, executives, entrepreneurs, expatriates, diplomats working at various (international) organizations.
Carina van der Kloet grew up in French speaking countries in Africa and in the United States. She speaks English, French and Dutch.
"Carina van der Kloet is an inspiring speaker! With striking examples of how clothing works for you, she knows how to create a pleasant and intimate atmosphere. Great to see how you can create impact with few words."Miranda van Mondfrans, director Pro Assistance BV